TICKET NAME

[TAGS : SCOPE] |  + 
[NAME : SHOW + YEAR] |  +
[TAGS : CLIENT VERTICAL] |  +
[NAME : SHORTNAME] |  +
[TAGS : TYPE : ALIAS] |  +
[TAGS : TYPE : PROJECT] |  + 
[TAGS : TYPE : XPROJECT] |  +
[NAME : URL + BREADCRUMB]

If there is no show associated with this ticket, put “No Show” and leave that portion of the ticket name below blank.

Unique name to the campaign
ie: Posterizer,  Health Awareness Days, DiscoverOA, etc.

URL where the experience resides.  If unknown, put URL TBD. If not URL is required, put NO URL.

DESCRIPTION

[GOALS : PULSE]
– GOAL 0 = Basic Inbound Traffic
– GOAL 1 = First Click/Non-Bot Activity
– GOAL 2 = ???
[/GOALS : PULSE]

[GOALS : CUSTOM]
– GOAL 0 = Basic Inbound Traffic
– GOAL 1 = First Click/Non-Bot Activity
– GOAL 2 = ???
[/GOALS : CUSTOM]

[SCOPE]
– SCOPE = Deliverables
[/SCOPE]

[ASSUMPTIONS]
– Exclusions, Warranties, Responsive, Assets, COG, Etc.
[/ASSUMPTIONS]
 

[DETAILS]
– DETAILS = Significant project notes beyond SCOPE
[/DETAILS]

[FULFILL]
– ???
[/FULFILL]

[LICENSE]
– ???
[/LICENSE]
 

OPTIONAL

[SCOPE+]
– SCOPE+ = New incremental billing beyond initial SCOPE
[/SCOPE+]

[SCOPE-]
– SCOPE- = Non-Billable changes to SCOPE that downhole
[/SCOPE-]

[SCOPE~]
– SCOPE~ = Agreed overrides to SCOPE
[/SCOPE~]