TICKET NAME
[TAGS : SCOPE] | +
[NAME : SHOW + YEAR] | +
[TAGS : CLIENT VERTICAL] | +
[NAME : SHORTNAME] | +
[TAGS : TYPE : ALIAS] | +
[TAGS : TYPE : PROJECT] | +
[TAGS : TYPE : XPROJECT] | +
[NAME : URL + BREADCRUMB]
If there is no show associated with this ticket, put “No Show” and leave that portion of the ticket name below blank.
Unique name to the campaign
ie: Posterizer, Health Awareness Days, DiscoverOA, etc.
URL where the experience resides. If unknown, put URL TBD. If not URL is required, put NO URL.
DESCRIPTION
[GOALS : PULSE]
– GOAL 0 = Basic Inbound Traffic
– GOAL 1 = First Click/Non-Bot Activity
– GOAL 2 = ???
[/GOALS : PULSE]
[GOALS : CUSTOM]
– GOAL 0 = Basic Inbound Traffic
– GOAL 1 = First Click/Non-Bot Activity
– GOAL 2 = ???
[/GOALS : CUSTOM]
[SCOPE]
– SCOPE = Deliverables
[/SCOPE]
– Exclusions, Warranties, Responsive, Assets, COG, Etc.
[DETAILS]
– DETAILS = Significant project notes beyond SCOPE
[/DETAILS]
[FULFILL]
– ???
[/FULFILL]
– ???
OPTIONAL
[SCOPE+]
– SCOPE+ = New incremental billing beyond initial SCOPE
[/SCOPE+]
[SCOPE-]
– SCOPE- = Non-Billable changes to SCOPE that downhole
[/SCOPE-]
[SCOPE~]
– SCOPE~ = Agreed overrides to SCOPE
[/SCOPE~]