INSTRUCTIONS
Fill out the fields to the left to construct the task name
If there is no show associated with this ticket, put “No Show” and leave that portion of the ticket name below blank.
Unique name to the campaign
ie: Posterizer, Health Awareness Days, DiscoverOA, etc.
Special Tags unique to the client’s needs
URL where the experience resides. If unknown, put URL TBD. If not URL is required, put NO URL.
TICKET NAME
[NAME : SHOW+YEAR] | [NAME : SHORTNAME]–[TAGS : SPECIAL (PURPLE-BLUE-AQUA)] | [TAGS : SCOPE (PURPLE)] | [TAGS : SCOPE (BLUE)] | [BIZTYPE (BLUE)] | [DELIVERY : LAUNCH] | [DELIVERY : LAUNCH (OTHER)]
DESCRIPTION
[GOALS : PULSE]
– GOAL 0 = Basic Inbound Traffic
– GOAL 1 = First Click/Non-Bot Activity
– GOAL 2 = ???
[/GOALS : PULSE]
[GOALS : CUSTOM]
– GOAL 0 = Basic Inbound Traffic
– GOAL 1 = First Click/Non-Bot Activity
– GOAL 2 = ???
[/GOALS : CUSTOM]
[SCOPE]
– SCOPE = Deliverables
[/SCOPE]
– Exclusions, Warranties, Responsive, Assets, COG, Etc.
[DETAILS]
– DETAILS = Significant project notes beyond SCOPE
[/DETAILS]
[FULFILL]
– ???
[/FULFILL]
– ???
OPTIONAL
[SCOPE+]
– SCOPE+ = New incremental billing beyond initial SCOPE
[/SCOPE+]
[SCOPE-]
– SCOPE- = Non-Billable changes to SCOPE that downhole
[/SCOPE-]
[SCOPE~]
– SCOPE~ = Agreed overrides to SCOPE
[/SCOPE~]